Portland-based ecommerce and web development
Rose City Commerce is owned and operated by Liam Crawshaw, a Portland-based ecommerce engineer focused on building practical websites, storefronts, integrations, and internal tools.
Over the past several years, I've worked across enterprise ecommerce platforms, Shopify storefronts, custom web applications, product data systems, and performance initiatives supporting brands including Fender, PreSonus, Jackson, and Leatherman, while also helping local businesses and independent brands improve their digital presence.
Today, Rose City Commerce helps businesses build and maintain Shopify storefronts, websites, integrations, and internal workflows without unnecessary complexity.
How I Work
I focus on practical improvements that help businesses operate more smoothly, whether that's improving a storefront experience, simplifying content management, increasing site speed, or reducing manual work through automation.
I prefer clear communication, maintainable systems, and long-term relationships over oversized scopes and complicated process.
Core Focus Areas
- Shopify development
- Ecommerce UX and storefront customization
- Website performance and technical SEO
- Product data and integrations
- WordPress and Next.js websites
- Automation and internal tooling
- Ongoing maintenance and support