Context
Clean Strength needed a flexible Shopify storefront to support supplement product sales, recurring subscriptions, product merchandising, and ongoing storefront updates.
Clean Strength Shopify storefront, merchandising, and subscription management
Managed and customized a Shopify storefront for a supplement brand, including theme updates, product merchandising, subscriptions, and ongoing ecommerce operations.
This owned ecommerce brand gave us direct operating experience with the day-to-day Shopify decisions that affect merchandising, subscriptions, product setup, and customer-facing content.
Problem
The site needed to function as more than a basic product catalog. It had to support product presentation, collection organization, subscription purchasing, customer trust signals, and regular merchandising changes without requiring a full rebuild each time.
Solution
- Customized the Shopify theme to better support the brand and product catalog
- Managed product setup, merchandising, collections, and storefront content
- Designed and refined product presentation for supplements like protein, creatine, vitamins, and wellness products
- Managed subscription functionality and purchase flows
- Maintained ecommerce operations including product updates, pricing, content, and promotional changes
- Improved storefront clarity across collection pages, PDPs, navigation, and customer-facing content
Results
- Built and operated a real Shopify storefront for a DTC supplement brand
- Created a maintainable product catalog and collection structure
- Supported one-time and subscription purchase flows
- Gained hands-on operational experience beyond development, including merchandising, product setup, and ecommerce management
- Used the storefront as a real-world testing ground for Shopify UX, content, subscriptions, and product presentation decisions
Stack
ShopifyLiquidTheme customizationSubscriptionsProduct merchandisingEcommerce operations