Context
A growing coffee brand had strong product demand but low subscription conversion.
Coffee brand Shopify upgrade with subscriptions
Improved subscription flow and product merchandising for repeat sales.
Problem
Product pages were cluttered and subscription benefits were unclear, causing lower retention and repeat revenue.
Solution
- Reworked product templates to prioritize subscription options
- Improved collection filtering and merchandising
- Added clearer value messaging for recurring orders
- Cleaned up subscription event tracking
Results
- +28% lift in subscription checkout starts
- +17% increase in average order value
- Improved repeat purchase visibility in analytics
Stack
ShopifyKlaviyoGA4GTM