Context
Fender brands and regions depended on consistent product information across multiple Shopify storefronts, languages, and merchandising contexts, with source data managed outside Shopify in a PIM.
Built an internal synchronization platform for product specifications, translations, metafields, and catalog data between a PIM system and multiple Shopify storefronts.

Fender brands and regions depended on consistent product information across multiple Shopify storefronts, languages, and merchandising contexts, with source data managed outside Shopify in a PIM.
Manual updates across stores and languages created operational overhead, increased the risk of inconsistent product data, and limited how quickly merchandising teams could make controlled catalog changes without engineering support.