Context
The business was running Google Ads but could not trust conversion data.
Google Ads tracking and landing page fix
Fixed conversion tracking and aligned landing pages to paid intent.
Problem
Campaign performance looked inconsistent because form and call conversions were partially tracked.
Solution
- Rebuilt landing page structure for clearer offer flow
- Implemented conversion tracking cleanup in GTM/GA4
- Mapped ad groups to page intent and improved CTA clarity
Results
- Tracked conversion volume increased by 46% (measurement fix)
- Cost per qualified lead improved by 23%
- Better visibility into high-performing ad groups
Stack
Google AdsGA4GTMLanding Pages