Context
A home goods retailer on SFCC saw rising ad spend but flat revenue growth due to slow category pages and inconsistent tracking across locale sites.
SFCC performance sprint with measurable checkout gains
Stabilized SFCC storefront performance, reduced cart friction, and restored trustworthy reporting.
Goals
- Lower template render bottlenecks
- Reduce checkout abandonment
- Standardize event tracking across locales
What I did
- Optimized cartridge-level asset loading and deferred non-critical scripts
- Simplified multi-step checkout UI and improved error handling
- Defined shared analytics schema across locales and channel touchpoints
- Delivered dashboard views for acquisition and merchandising teams
Stack
SFCCISMLSCAPIGA4GTMBigQuery
Before / after metrics
| Metric | Before | After | Change |
|---|---|---|---|
| Checkout completion | 47% | 58% | +11 pts |
| Category page load | 3.7s | 2.3s | -37.8% |
| Tracked revenue confidence | 71% | 94% | +23 pts |
Lessons learned
- Small checkout friction points become major revenue leaks at scale.
- Shared data contracts reduce reporting conflicts between teams.