Context
A small contractor team relied on manual inbox checks and had no clear follow-up workflow.
Portland contractor site with lead automation
Rebuilt lead-gen site and automated follow-up to reduce missed inquiries.
Problem
Leads were coming in from multiple forms and calls, but response times were inconsistent and tracking was incomplete.
Solution
- Built a faster lead-gen website with clearer service pages and CTA hierarchy
- Integrated form submissions with Mailchimp audiences
- Added automated Slack alerts and task creation for new leads
- Implemented basic conversion tracking for quote requests
Results
- +41% increase in qualified form submissions
- Median lead response time dropped from 19 hours to 3.5 hours
- Clear weekly reporting on lead sources
Stack
Next.jsMailchimpSlackGA4GTM