Context
Upper Left Indie was created as a platform focused on Pacific Northwest music discovery, independent artists, playlists, and regional music culture.
Upper Left Indie music discovery platform and editorial website
Built and maintained an independent Pacific Northwest music platform focused on artist discovery, playlists, and editorial content.
This project mattered because the platform needed to feel like a real regional music product, not a generic blog wrapped around playlist links.
Problem
The project needed a lightweight, maintainable web platform capable of presenting editorial content, curated playlists, artist discovery, and ongoing updates without feeling like a generic blog template.
Solution
- Designed and built a custom music-focused web experience
- Developed reusable layouts for editorial and playlist-driven content
- Created a structure optimized for discoverability and lightweight content management
- Focused on clear typography, branding, and mobile usability
- Organized content around artists, playlists, and regional music culture
- Maintained and iterated on the platform as content evolved
Results
- Created an independently operated regional music discovery platform
- Established a flexible structure for playlists and editorial content
- Built a maintainable custom frontend instead of relying on a generic CMS template
- Created a platform capable of growing with new artists and content over time
Stack
Next.jsFrontend developmentContent architectureEditorial UXBranding