Ecommerce engineering work

Enterprise Shopify Plus systems, full-stack integrations, measurable performance work, experimentation, and select web projects for local businesses.

All Shopify Plus Ecommerce Architecture GraphQL AWS Lambda Performance Core Web Vitals Subscriptions Experimentation Automation React Next.js

ExperimentationAnalyticsReactA/B TestingRetention

Personalized Onboarding & Experimentation for Fender Play

IN-HOUSE PRODUCT ENGINEERING

Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.

Increased post-trial monthly active retention by 1.2% across two experiment cohorts.

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Ecommerce Engineering Work | Rose City Commerce