Work

Real projects across ecommerce, local business websites, owned web products, and practical technical support.

All Websites Shopify Automation React A/B Testing Analytics Storybook Retention Performance PostHog Cloudflare SEO WordPress Next.js Content Small Business

WebsitesA/B TestingAnalyticsReactStorybookRetention

Personalized Onboarding & Experimentation for Fender Play

IN-HOUSE PRODUCT ENGINEERING

Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.

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ReactShopifyLiquidSFCCProduct MediaPDPFrontend Architecture

Custom PDP Media Gallery Across Fender and Sub-Brands

IN-HOUSE ECOMMERCE ENGINEERING

Designed and evolved a reusable product media gallery architecture used across Fender and sub-brand storefronts, supporting images, video, 360-degree media, bundles, and future platform migrations.

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