Work

Real projects across ecommerce, local business websites, owned web products, and practical technical support.

All Websites Shopify Automation React A/B Testing Analytics Storybook Retention Performance PostHog Cloudflare SEO WordPress Next.js Content Small Business

WebsitesNext.jsTypeScriptCanvasPostHogAnalyticsCloudflarePerformance

Soft Arcade Games

OWNED PRODUCT / BROWSER GAMING / PRODUCT ANALYTICS

A lightweight browser game platform built for instant no-login play and instrumented like a SaaS product. Soft Arcade combines fast web-native gameplay with PostHog analytics for funnels, repeat play, score submission behavior, difficulty balancing, and session replay.

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PerformanceCore Web VitalsShopifyFrontendWeb Performance

Large-Scale Ecommerce Performance Optimization

IN-HOUSE ECOMMERCE ENGINEERING

Led performance initiatives across Fender ecommerce properties focused on Core Web Vitals, PDP experiences, collection pages, media delivery, and frontend architecture.

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WebsitesAutomationSEONext.jsWordPressSmall BusinessPerformance

Portland Painting and Restoration WordPress to Next.js migration with Asana estimate flow

Painting contractor / lead generation

Migrated a WordPress site to a custom Next.js build and connected estimate requests to an Asana workflow.

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