Enterprise Shopify Plus systems, full-stack integrations, measurable performance work, experimentation, and select web projects for local businesses.
IN-HOUSE SHOPIFY PLUS ENGINEERING
Led development of a product-ingestion platform that synchronized enterprise catalog data across Fender's Shopify Plus storefronts.
Enabled non-engineering teams to run and monitor multi-store product and translation updates.
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IN-HOUSE SHOPIFY PLUS ENGINEERING
Led performance initiatives across Fender's global Shopify Plus storefronts, improving page-load speed, Core Web Vitals, product discovery, media delivery, and frontend maintainability.
Cut homepage load from approximately 10s to 4s and reduced PDP LCP by more than 50%.
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IN-HOUSE COMMERCE ARCHITECTURE
Designed and evolved reusable React media architecture across Fender, Jackson, and PreSonus storefronts, preserving the core experience through an SFCC-to-Shopify Plus migration.
The same rendering architecture served multiple brands and survived the move from SFCC to Shopify Plus.
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