Work

Real projects across ecommerce, local business websites, owned web products, and practical technical support.

All Websites Shopify Automation React A/B Testing Analytics Storybook Retention Performance PostHog Cloudflare SEO WordPress Next.js Content Small Business

WebsitesNext.jsTypeScriptCanvasPostHogAnalyticsCloudflarePerformance

Soft Arcade Games

OWNED PRODUCT / BROWSER GAMING / PRODUCT ANALYTICS

A lightweight browser game platform built for instant no-login play and instrumented like a SaaS product. Soft Arcade combines fast web-native gameplay with PostHog analytics for funnels, repeat play, score submission behavior, difficulty balancing, and session replay.

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WebsitesA/B TestingAnalyticsReactStorybookRetention

Personalized Onboarding & Experimentation for Fender Play

IN-HOUSE PRODUCT ENGINEERING

Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.

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