Work

Real projects across ecommerce, local business websites, owned web products, and practical technical support.

All Websites Shopify Automation React A/B Testing Analytics Storybook Retention Performance PostHog Cloudflare SEO WordPress Next.js Content Small Business

ShopifyAWS LambdaPolarisGraphQLAdmin ToolsAutomationPIM

Product Data and Translation Sync Platform

IN-HOUSE ECOMMERCE ENGINEERING

Built an internal synchronization platform for product specifications, translations, metafields, and catalog data between a PIM system and multiple Shopify storefronts.

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PerformanceCore Web VitalsShopifyFrontendWeb Performance

Large-Scale Ecommerce Performance Optimization

IN-HOUSE ECOMMERCE ENGINEERING

Led performance initiatives across Fender ecommerce properties focused on Core Web Vitals, PDP experiences, collection pages, media delivery, and frontend architecture.

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ReactShopifyLiquidSFCCProduct MediaPDPFrontend Architecture

Custom PDP Media Gallery Across Fender and Sub-Brands

IN-HOUSE ECOMMERCE ENGINEERING

Designed and evolved a reusable product media gallery architecture used across Fender and sub-brand storefronts, supporting images, video, 360-degree media, bundles, and future platform migrations.

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ShopifyMerchandisingSubscriptionsEcommerce Operations

Clean Strength Shopify storefront, merchandising, and subscription management

OWNED ECOMMERCE BRAND / SHOPIFY

Managed and customized a Shopify storefront for a supplement brand, including theme updates, product merchandising, subscriptions, and ongoing ecommerce operations.

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