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Personalized Onboarding & Experimentation for Fender Play preview
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Personalized Onboarding & Experimentation for Fender Play

IN-HOUSE PRODUCT ENGINEERING

Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.

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Work | Rose City Commerce